GDSN
Give your customers the product data they need—at the moment they need it.
For a distributor to do their job correctly and ensure the operator is happy, they need to know exactly what they are purchasing before doing so. They need to see the nutritionals, know if there are allergens like peanuts or gluten in the product, and understand the item's pack size.
This is where GDSN comes into play. We've found the best way to share product information is through the GS1 Global Data Synchronization Network™ (GDSN®).
GDSN is a network of data pools that work together to share real-time data with subscribing partners. In short, this means that when you update your product information via your GS1-certified data pool (click here for a full list), those details are automatically shared and updated elsewhere, like on our ecommerce website.
GDSN Benefits
More Satisfied Customers
Unhappy customers aren't usually repeat customers. But when they receive the product they wanted because of correct data, they are more likely to order that item again.
Increased Efficiencies
When the pack size is listed correctly, trucks are loaded quicker and more efficiently, opening up dock space and putting more product on the road.
Less Wasted Time
When product information is correct, everyone along the supply chain will have less returns to process and more time to devote to other important tasks.
Faster Sales Growth
Products with better data do better than the competition. According to Dot Expressway, products with one image saw increased sales by 11 percent; items with three images or more had the highest sales.
We are Here to Help
Before your product can be displayed on Dot Expressway, we will need your product data. Don’t worry; we have a team fluent in GDSN. A Dot Foods master data analyst and data accuracy analyst will lead you through the process and answer any questions you have.
Do you have questions now? Fill out our short form to let us know how we can help.
Key Terms and Definitions
GS1
A not-for-profit that develops and maintains standards for business communication. The best-known standard is the barcode, which turned 47 this year.
GDSN
The Global Data Synchronization Network is an internet-based network that allows companies (like you) to exchange product data electronically with their partners (like us).
Data Pool
Your data pool is the system you use to send and exchange item data through the GDSN. You must use a GS1-certified data pool to display your products on Dot Expressway.
EDI
Electronic Data Interchange allows for sharing information (electronically instead of on paper), such as purchase orders, between partners using a consistent format.
Craving More Information?
EDI
The Electronic Data Interchange (EDI) is the most effective way to send and receive business transactions electronically. See why this is our preferred transaction method and how using EDI can benefit your company.
Data Accuracy
Even a 1/4" height measuring error can cause major issues to the rest of the supply chain. Eliminate waste and increase efficiencies by communicating accurate data through the Global Data Synchronization Network (GDSN).
GDSN Requirements
Product images are so important that we’ve made providing five images a requirement for our Quality & Service Award. Find out more about our GDSN image guidelines.
Getting Started
First things first: If you aren't a Dot partner, fill out a New Supplier Form. While onboarding, we can work together on all things GDSN.
Let's Talk
Questions about GDSN or partnering with us? We would love to hear from you. Fill out our short form to let us know how we can help.
