You think you know mustard. It’s that yellow, watery stuff you squeeze atop hot dogs, right?
Well, sure—but it has the potential to be so much more. Sixty-seven percent of consumers like or love mustard, per Datassential, but what if we pushed the envelope a little bit more? Cranberry, pineapple, sweet hot, high-quality stone ground, Cajun Creole… all mustards, all begging for innovation in your kitchens.
Sandwich Savers
Smoked turkey takes on a whole new life when it’s paired with the right mustard. Consider pairing turkey with Swiss, tomato, slaw, and a sweet mustard swirled into mayonnaise for a whole new sauce. Artisan ham with maple mustard could be a sweet sandwich consumers ask for again and again—and that’s just the start.
“We aren’t bound by watery mustards,” Dot Foods Corporate Chef Tim Gump says. “The right mustard pairing, with savory or sweetness covering that sandwich… it can take something ordinary and make it amazing.”
Give It a Dip
Pretzels and mustard: not quite as intuitive as hot dogs and the yellow stripe, but a pairing that can make an appetizer an experience. A warm, soft pretzel twist dipped into whole grain mustard can be a great limited time offer if you don’t already offer the twists on the menu; even a giant soft pretzel with Applewood bacon flavored mustard can bring that German flair for a sweet and salty start to a meal.
That Finishing Touch
While it can save a sandwich and be the perfect dipping sauce, mustard can also provide that finishing touch on the plate.
“Combine a whole grain mustard with heavy whipping cream and do a reduction, then chill it, and you get this mayonnaise-like consistency… you can paint the plate with it, put some nice hot, fried shrimp on top,” Gump says.
Your Sourcing Solution
Ready to explore the surprisingly exciting world of mustard? Dot Foods is your sample solution. From a wide range of flavored mustards to the best of the best whole grain options, the Expressway has you covered. Share your innovations with us: tag us with #DevourByDot on Instagram.
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